Networking for the Holidays
The holidays are upon us! With all the focus on holidays and vacation, we wanted to remind you that this is an excellent time for networking. With us being at the CFA's 74th Annual Conference learning and networking, it's only naturally we have it on our mind. According to a study we recently read, 60% of jobs are found as a result of networking. Here are some ways to network or increase your network this holiday season.
1. Ecards. These are free from most websites or can be sent for a small fee, and they can be sent out en masse. It's a small touch that makes people feel appreciated while gently reminding them of who you are -- or introduce yourself to new people. 2. Celebrate the 12 days of Christmas/8 Day of Hannukah/etc. You can post on social media something special about yourself for 12 days, host a promotion or contest, or encourage followers. With so many days, there are endless opportunities to mix and match marketing/networking ideas.
3. Host a Holiday Networking Event. It doesn't need to be a grand, expensive, time-consuming affair. It can be something as simple as an open house, allowing people to stop by when they have time and network with each other as well as with you. 4. Too busy to host your own? Take the time to attend other holiday networking events. While many places suggest bringing business cards - and there's nothing wrong with that -- we suggest getting their number so you are able to put it directly into your phone. Business cards can get lost or forgotten. We suggest keeping the ball in your court. 5. A dying tradition is that of snail mail. Sending anything using this method is an easy way to stand out and be remembered. You can send a package, a company calendar, or just a holiday card with your contact information.
6. One-on-one attention. Invite someone out for dinner or coffee. Call and introduce yourself. Set up a meeting and bring a little gift. This can help stand out in someone's mind, instead of competing with others at a social function.
7. Make it personalized. Give people unique, one-of-a-kind gifts. Mix a blend of your favorite coffees, package it with your name and contact information. If you're an artist, give a picture. If possible, personalize it to them. Find out if they love cats or own German Shepherds, if they love horseback riding or surfing. If they have children, consider a family gift.
8. Partner with another company and give back to the community. Not only is it for a good cause, you both obtain publicity and generate goodwill, but it's also a great way to network and put yourself in a positive light. You can organize a clean up event, walk dogs from the local animal shelter, run a fundraiser or toy drive, or visit the sick or elderly. The possibilities are endless.
How do you network during the holidays? Send it to us at firstname.lastname@example.org. You're also welcome to network with us! Networking is what we do; we pride ourselves on knowing people in the industry and making introductions. Reach out to us; we'd love to get to know you better.