It seems like common sense to most people that patience is a very important attribute. However as Dave Ramsey says, "Common sense has become so uncommon, that it is now deemed a super power." Today I want to explore what I believe to be one of the reasons why patience has become so uncommon, and why I believe patience is so important.
The Age of Instagram, Amazon, and Netflix
One of the effects of technology evolving and access to technology increasing, is a loss of patience. Living in an age where instant gratification is constantly present pushes people towards being impatient. I will give you some examples.
Watching movies on Netflix, ordering whatever we can imagine on Amazon, interacting with friends (via Instagram), it all comes instantly. You don't have to wait a week for the next episode of your TV show to come on, you can just binge watch the whole season in one night. This speed is something that has become expected of everything in life.
In fact a study conducted by digital marketers found, when a web page loads in more than three seconds, you lose half of your traffic before visitors even see your page. Another study found that every second of loading time across the entire length of the purchase decreases sales by 7% per second. That means you have to have your customer in and out of your website in under 30-60 seconds if you want to retain sales.
I don't hate technology, it is a wonderful tool, and can do a lot of good. However, it is important not to let the ease of access influence the rest of your life.
Good Things Take Time
Friendship, wealth, happiness, fitness, relationships, all take time to build. We all know this on an outward level. If your friend wants to get married after one date, you know it's wrong. When somebody complains "I've been going to the gym for a week and I am still not skinny!", it's obvious that they are being impatient.
We all know on instinct that good things take time, but that doesn't make waiting easy. After working out for a week it is discouraging to look in the mirror and not see a change. After changing jobs again it might feel like you'll never find the right place. A month into saving and investing a little extra money, it doesn't look like it adds up to much. But with time and work eventually the results will show. Remember, "patience is bitter, but its fruit is sweet."
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